In my current role at Tequila Komos, a Casa Komos Brands Group brand, I am responsible for creating high-quality visual design solutions and compelling messaging that resonate with consumers and trade partners to drive brand awareness and foster business growth.
I manage the creative process from concept to execution, overseeing all creative and visual elements such as packaging design, visual merchandising, campaign creative, digital ads/banners, window dressings, and social media content. This involves developing strategic and innovative creative solutions that bring marketing campaigns to life across multiple channels, including out-of-home (OOH) campaigns, trade marketing initiatives, events, and social media platforms. I also contribute to concept planning and post-production editing of creative campaigns.
Ensuring consistency is a top priority in my work, as I meticulously adhere to brand guidelines to maintain cohesive and unified brand identity across all projects and platforms. By creating a seamless and cohesive experience across various touchpoints, I strive to reinforce brand recognition and deliver a compelling brand experience to both consumers and trade audiences.
