Vitaflow: Everyday Wellness, Reimagined
Branding & Packaging Design
Developed the complete branding and packaging design for Vitaflow, a modern wellness brand on a mission to make science-backed supplements feel natural, enjoyable, and part of everyday life.
The brand identity was built around a balance of clinical credibility and approachable lifestyle appeal. A refined serif logotype, paired with a calming yet vibrant color palette, conveys both sophistication and vitality.
For the packaging, I created a flexible system that highlights flavor differentiation while maintaining strong cohesion across the product line. Watercolor-inspired textures bring a sense of movement and energy, reinforcing Vitaflow’s vision of wellness as a natural part of daily rituals. The result is a premium, lifestyle-driven identity that makes supplements feel less like a chore and more like a moment of care.
