In the branding project for Sisters Joanna and Anissa, who started their chocolate business in their apartment kitchen, a complete rebrand was undertaken to better embody the essence of their brand: taking a day off and savoring chocolate bites without any regret. The original name, WellWithYael, was replaced with "Days Off" to reflect this concept.
To create an immersive and captivating experience, I employed bright and vibrant colors in a gradient effect. The goal was to transport customers to a surreal and indulgent escape through visual representation. Each flavor was associated with specific colors that conveyed the experience it provided.
For instance, the Zen Zone flavor, which is infused with adaptogens and promotes stress relief, was represented by calm colors like light blue, yellow, and purple. These hues evoke a sense of tranquility and relaxation. On the other hand, the Energize Me flavor, infused with coffee crunch and lion's mane for an energy boost, was visually expressed using punchier and more vibrant colors. These bold shades communicate a sense of vitality and invigoration.
By aligning the colors with the flavor experience, the branding project successfully creates an immersive journey for customers, inviting them to indulge in Days Off chocolates and embrace the unique effects each flavor offers.
Instagram: @daysoffbites
Disclaimer: I had no say in the decision-making for the product photoshoot.
