Days Off
Rebranding
In the rebranding project for Sisters Joanna and Anissa, who began their chocolate business in their apartment kitchen, the goal was to better capture the essence of their brand—taking a day off and enjoying chocolate without guilt. The original name, WellWithYael, was replaced with "Days Off" to reflect this concept more clearly. To create a captivating experience, I used bright, vibrant colors in a gradient effect, aiming to transport customers to an indulgent, surreal escape. Each chocolate flavor was paired with colors that reflected the experience it offered.
For example, the Zen Zone flavor, infused with adaptogens to promote stress relief, was represented by calming shades like light blue, yellow, and purple, evoking tranquility. Meanwhile, Energize Me, a flavor featuring coffee crunch and lion's mane for an energy boost, was expressed using bold, vibrant colors to communicate vitality and invigoration. By aligning the colors with the flavor experience, the rebrand effectively creates an immersive journey, inviting customers to indulge in Days Off chocolates while embracing the unique effects each flavor provides.
Instagram: @daysoffbites
Disclaimer: I had no involvement in the production of the product photoshoot.
