BERO Summer Shandys: Bringing the Seasonal Collection to Life
Merchandise Design
To support the launch of BERO's Summer Shandys collection, I designed a cohesive line of branded merchandise that extended the campaign beyond the product itself. Inspired by the bright, nostalgic feeling of summer, each piece was created to capture the playful spirit of the collection while remaining true to BERO's distinctive visual identity.
From concept to production, I illustrated the custom lemon artwork, developed the typographic applications, and prepared all print-ready production files for each merchandise item. The collection included branded tote bags, hats, keychains, and marketing assets, creating a consistent visual experience across every customer touchpoint.