The branding and label design for Gaium Botánica, a Colombian skincare brand, captures the essence of the French Riviera, the Mediterranean, and the freshness of the ocean.
Drawing inspiration from the brand's origins and the significance of its name, the design incorporates the iris, which is the official flower emblem of France, into the letter mark. This subtle inclusion pays homage to the brand's heritage and adds a touch of elegance and sophistication to the visual identity.
The overall branding exudes a sense of serenity, purity, and natural beauty. Soft, pastel colors reminiscent of the coastal landscapes and the Mediterranean Sea create a soothing and refreshing atmosphere. The typography chosen reflects a balance between simplicity and sophistication, mirroring the brand's commitment to using natural and high-quality ingredients.
Through its branding and label design, Gaium Botánica aims to convey a sense of indulgence and luxury while staying true to its roots and the inspiration drawn from the allure of the French Riviera. The result is a visually captivating and cohesive brand identity that resonates with customers seeking a skincare experience that is both rejuvenating and enchanting.
Instagram: @gaiumbotanica
Disclaimer: I had no say in the decision-making for the product photoshoot.
