The Gale River Inn branding project focused on reimagining a historic roadside motel into a warm, refined retreat for modern travelers. The goal was to create a visual identity that feels timeless, grounded, and quietly luxurious while honoring the inn’s natural surroundings and sense of nostalgia.

Inspired by the slow rhythms of the river, New Hampshire’s landscapes, and the charm of well-lived spaces, the brand balances character with simplicity. A classic serif logo with soft curves brings warmth and familiarity, while subtle typographic details add depth and intention.

The color palette draws from nature, deep espresso, olive green, muted sage, and soft sand tones, creating a calm and cohesive system that feels both elevated and approachable. Together, the identity evokes comfort, storytelling, and a sense of belonging, positioning the Gale River Inn as more than a place to stay, but a place to pause, wander, and reconnect.